San Diego's Best Boutique

Ever-popular Cardiff boutique stocks stylish designers and funky finds from up-and-comers, too.

Reviews:

• “Rude salesgirls”
• “Best selection of denim in Southern California”
• “fun, funky, friendly”
• “BUY YOUR JEANS HERE!”

Tips: Owner Laura Ann Fairchild traveled a great deal on the junior tennis circuit, picking up fashions for her shop along the way.

L.A. Fairchild Boutique

Primarily women’s clothing and lingerie boutique, also carries men’s fashions, bath and body products, fashion accessories, and shoes.

Happy Endings

For a complete head-to-toe look or one fabulous accessory, this one-stop boutique carries big name designs for men and women.

Reviews:

• “Designers are a plus”
• “Big names AND local flair”

Tips: They have a great vselection of sale items, but all sales merchandise is non-refundable

Jep Clothing Boutique

Ever-popular Cardiff boutique stocks a huge range of the best denim brands, accessories and some mens’ wear.

Tips: Yes, you can drink here. After all, it is a denim bar. Fresh beer on tap from an in-house keg keeps you cool while you shop.

L.A. Fairchild Denim Bar

Shoe boutique for serious shoppers, browse the hottest trends from big name designers like Marc Jacobs. Children’s sections also.

Reviews:

• “This boutique is the best of downtown shopping!”
• “Very Charming”
• “Old favorite has been reinvented”

Tips: Hot selection of fashion purses and clutches to match designer shoes.

Niche Boutique

Hip La Jolla boutique carries everything from trendiest denim lines to funky tops, handbags and accessories.

Reviews:

• “Jeans, jeans, jeans”

Tips: Owners Rusty Villa and Victor Perez travel the world to keep their boutique stocked with latest trends from designers like 575 Denim, Ankh, Monarchy, Z Brand and more.

Rumors

Women’s clothing boutique featuring casual, career and formal wear, along with accessories and seasonal items. Also sells custom made jewelry.

Lorielle

Vibrant vintage boutique in Banker’s Hill is funkier than your great aunt’s hope chest, but just as classic.

Tips: Get hard-to-find brands such as Vintage Jordache, Single, Trashy Diva, and Meghan.

Vivian Rose

As the funkier Encinitas cousin to Tobi Blatt, this designer denim boutique also stocks the latest in accessories and handbags.

Tips: This is in prime Fair territory, so skip the Villa de la Valle exit when the fair is in town. Get off on at Del Mar Heights Road and take PCH instead.

Pink Store

A boutique for home, body and baby with everything from baby gifts to hand-milled French soaps, lotions and bubble baths.

Reviews:

• “Champagne Taste”

Tips: Find treats for mom too, like luxurious pajama sets and high-fashion maternity wear.

Champagne Taste

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