Let’s explore the history of this famous British brand. We’ll trace its journey from its start in Basingstoke to its global success. We’ll examine the subtle differences between the two names. Are they related, or are they completely separate? Why does such a respected brand have a similar name? By the end, you’ll understand the answers and gain insights into branding in high fashion. Let’s solve this fashion puzzle!
A Vintage Treasure Hunt: Spotting the Difference
During a recent visit to my go-to vintage store, I stumbled upon a Burberry trench coat. The label read “Burberrys,” which immediately sparked my curiosity. This seemingly small detail unveiled a fascinating piece of the brand’s past.
From Burberrys to Burberry: The Modern Shift
Burberry, a name synonymous with timeless British style, was initially known as Burberrys. The rebranding to “Burberry” in the late 1990s, spearheaded by the owner and design director, injected a contemporary edge into the brand. Discovering an item bearing the “Burberrys” label is like finding a vintage treasure, a delightful experience I recently enjoyed.
Pro Tip: Always verify authenticity. A label might be old, but true quality endures. Examine the stitching and material closely. If they meet your standards, you’ve likely found a genuine Burberry gem!
A Storied Past: The History of Burberry
Burberry’s captivating story reflects British history and style. It’s more than just fashion; it’s a cultural journey I enjoy sharing.
In 1856, Thomas Burberry launched his brand, marking the start of an iconic journey. The creation of gabardine in 1879 revolutionized outerwear. Picture yourself perfectly dry and incredibly comfortable in a rainstorm. That was the magic of gabardine. Burberry quickly became known for superior outdoor clothing, loved by hunters and anglers alike.
An Iconic Logo: The Equestrian Knight
In 1901, Burberry introduced its iconic equestrian knight logo. This emblem quickly resonated globally. Even now, it represents the brand’s enduring sophistication.
Burberry’s Adventures: From South Pole to War Front
Burberry’s apparel gained historical significance. It journeyed with Roald Amundsen to the South Pole and supported Ernest Shackleton’s Antarctic expeditions. The brand also contributed during World War I. Their Tielocken coat became essential in the trenches.
Evolving Styles: Checks, Plaids, and New Beginnings
Following World War I, Burberry broadened its scope. They launched runway shows and popularized their signature plaids and checks in the 1920s. The 21st century brought renewed energy to the brand. This began with Christopher Bailey’s creative direction, followed by Riccardo Tisci, and currently, Daniel Lee.
In 2018, Riccardo Tisci revamped the logo. He honored the founder and Burberry’s heritage. This redesign embraced a modern feel, mirroring Burberry’s ongoing transformation.
Our Top Burberry Picks
Trench Tales: Classic Elegance
Considered by many to be the highlight of Burberry’s extensive line. Let’s focus on two essential items you should know about:
Scarf Diaries: A Wrap of Luxury
A Burberry scarf transcends mere fashion; it’s a statement of refined elegance.
Office Affairs: Bags that Mean Business
Exploring Burberry’s bag collection is a delightful experience. Let me highlight two exceptional choices for you:
Day-to-Day Glam: Everyday Bags
