Did you know Levi’s was founded in San Francisco? In the 1860s, miners during the California gold rush needed sturdy pants to wear when going into the mines. That’s where Levi’s came in to bridge that need – they built pants out of resistant canvas material that became an instant hit with the miners, and thus the denim jean was born into America’s style consciousness. Since then, blue jeans have been as American as apple pie and the cultural splash jeans have made in American culture – from miners to cowboys to James Dean – has made history. All thanks to Levi’s, right here in our lovely San Francisco. Make sure you check out their flagship store and buy a pair of THE jeans.