The Fresh store will draw you in because it’s pretty – the mood is light, minimalist, and calming, and attractive, simply-packaged goods line the shelves. But the complete and utter edibility of their products will awaken your inner fanatic.

Their insanely-yummy smelling stuff will hypnotize you and become instant favorites. Devotees of long-standing lines like Sugar, Milk, Rice, and even Sake can’t get enough of the brand’s innovative take on scent. Oh, and their products are great, too – the Sugar Lip Treatment and Brown Sugar Body Scrub are cult classics. (Just take out a loan. You’ll need one.)