Online Reputation management for local service businesses
- by seattlelawyer
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- April 12, 2010
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I will outline some of the best practices in dealing with unfair reviews or negative reviews left by competing businesses online at Yelp and other local review websites A proven four-step online reputation management process: Monitor online news, information and social media conversations Identify significant issues or ones growing in numbers or sentiment Strategize opportunities for improvement and create a plan to address issues Execute and respond to issues by creating and optimizing content If you feel you have been unfairly portrayed in a blog, video or gripe web site, an online reputation management consultant can help. We can protect your business, your credibility and your good name from damage in the online world. We use advanced online tracking tools to supplement Google Alerts and other simple web search based tools to look fro mentions of your business name online. With the advent of realtime search a twitter comment can go live on Google or Bing searches very quickly so your response time and capabilities can make a difference. Often you can email a blogger to inquire about the post, offer any apologies if necessary and explore options to deal with any issues that are raised. If slander or defamation issues are raised a legal; consult may offer you peace of mind and a better understanding of the laws and the practical options you may have under DCMA and other laws.
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