The whole approach is to be the “Starbucks of wine” so when you go for a wine tastings it’s completely welcoming, laid back, warm and the wine are amazing. John Bookwalter found a way of weaving in his name with all of his products with creative names like The Protaganist, joing "The Book Club, Foreshadow, etc. The wines and the experience are exceptional is you’re traveling through Washington.